Product Description

Sony BRAVIA XR A80K 77″ 4K HDR Smart OLED TV

Sony BRAVIA XR A80K 77″ 4K HDR Smart OLED TV. A variety of onboard technologies, including Netflix Adaptive Calibrated Mode, analyze your content and adjust image and sound settings for an optimal experience. The TV also upscales non-4K content to near-4K quality to provide a better viewing experience for legacy videos.

Cognitive Processor XR

Take vision and sound to the next level with the Cognitive Processor XR. Sony’s processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.

XR OLED Contrast Pro

Pairing the OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with the Cognitive Processor XR, it enhances pictures in the same way as your eyes focus, so you won’t miss a single detail in dazzling light or deep shadow.

Acoustic Surface Audio+

Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You’ll hear sound that precisely matches what’s on-screen, with pictures and sound in total harmony for a truly immersive experience.

Hands-Free Help from Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, “Hey Google, what should I watch?”. Get answers on-screen, control smart home devices, and more.

Designed for the Environment

BRAVIA TVs are designed for immersive experiences with the environment in mind. Sony is committed to using less virgin plastic in their TVs and packaging. The A80K uses recycled plastics in its bezel. Unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.

XR OLED Contrast Pro

XR OLED Contrast Pro boosts color and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high-luminance panel, this OLED TV utilizes the Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.

XR Triluminos Pro

Powered by the Cognitive Processor XR, XR Triluminos Pro enables the A80K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with the wide color gamut panel and human-centric processor, it can detect color from saturation, hue, and brightness to deliver natural shades in every detail.

XR Clarity

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

XR OLED Motion

Powered by the Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful Color from Any Angle

Watching TV from the sides is now as satisfying as from the center. The self-illuminating OLED panel keeps colors consistent and true, wherever you’re watching.

Studio-Quality Entertainment as the Creator Intended

With a range of technologies that preserve the creator’s intent, including an enhanced array of Creator Calibrated Modes, IMAX Enhanced, and Dolby Vision, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.

Watch Netflix in Studio Quality, Automatically Optimized

Enjoy Netflix content in spectacular studio quality, just as the creator intended. Developed specifically for Netflix content, Netflix Adaptive Calibrated Mode works together with the ambient light optimization feature of BRAVIA XR TV to immerse you in your favorite shows by optimizing the picture brightness based on your room lighting conditions.

BRAVIA CORE Calibrated Mode

With BRAVIA CORE Calibrated Mode, all movies, including IMAX Enhanced titles, will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.

XR Sound Position

Sound comes directly from the screen with Acoustic Surface Audio+. Three actuators behind the TV vibrate to create acoustics that move with the picture. Two actuators on the sides also improve high-frequency sound with clear and natural dialogue. Left and right woofers boost bass for immersive sound at home.

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers, so you can experience 3D audio without the need for in-ceiling or up-firing speakers. BRAVIA XR TVs are also compatible with Dolby Atmos.

Voice Zoom 2 Enhances Voices for Clearer Dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it, and enhances its clarity.

Google TV with Hands-Free Voice Search

Easily access all your favorite content and services hands-free. See over 700,000 movies and TV episodes, all in one place. Google TV brings your favorite content from across your apps and subscriptions and organizes them just for you.

Discover new movies and shows from across your subscriptions and content available to you. There’s even a special Kids Profile that helps you guide children to age-appropriate content so they’re never watching something they shouldn’t be. Set favorite kid themes, limit how long they can watch TV, and even set bedtimes.

Easily Control Your Smart Home

Use your voice to control compatible smart home devices throughout your home. Adjust room temperature, lighting, and more – just ask Google.

Supersize Your Smartphone Favorites

Quickly and easily enjoy your favorite videos, photos, games, and more from your iOS or Android devices on the big screen. Stream effortlessly to your TV using Chromecast built-in or Apple AirPlay.

Assistive Technology on Google TV

The TV includes visual, hearing, and mobility accessible technology.

Specially Designed Remote Control

Designed with a flush surface featuring lower buttons and a special polyurethane coating, the remote is easy to wipe and keep clean.

Control All Your Compatible Devices with One Smart Remote

All your connected devices can be controlled with the smart remote. One-button access to video on demand services brings shows and movies into your room in seconds.

Prestige 3-Way Multi-Position Stand

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, a narrow setting for smaller shelves, and a soundbar setting for ideal positioning of your sound system.

Acoustic Center Sync

When you connect a BRAVIA XR TV to an optional compatible Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to more precisely match on-screen action for a truly immersive experience.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos experience by combining the optional SRS-NS7 wearable speaker with the TV for spatial surround sound. With select Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using optional WLA-NS7 wireless transmitter.

Discover New Ways to Enjoy TV with the Optional BRAVIA CAM

Explore an array of fun new TV experiences with the optional BRAVIA CAM, including gesture controls, video chat, and more.

Step Up to Even Better Viewing with the Optional BRAVIA CAM

Connect the optional BRAVIA CAM to the TV for an even more immersive viewing experience. The BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. Audio is clearer with picture brightness tailored to your viewing environment. There’s also video chat, gesture controls, and other new experiences waiting to be explored.